We Were Tired of Choosing Between Nonstick That Sticks and Steel That Sticks Worse
Back in 2016, two guys — Daniel Winer and Cole Mecray — were cooking at home and getting fed up. They'd gone through every pan in their kitchen. Nonstick pans worked great for a few months, then the coating started flaking off into their scrambled eggs. Stainless steel was tough but everything stuck to it like glue. Cast iron was heavy, finicky, and required more maintenance than a classic car.
They figured there had to be something better. So they went looking — and what they found was a manufacturing technique that could actually fuse the best parts of all three into a single pan. Stainless steel for searing and durability. A laser-etched hexagonal pattern that protected a nonstick surface in the valleys between the steel peaks. The result was a hybrid pan unlike anything else on the market.
The problem? Nobody believed in it yet. They drained their savings, maxed out credit cards, and took out loans to get the first production run going. They assembled pans in their backyards, packed them up by hand, and drove around delivering orders to customers themselves. It was not glamorous. It was barely sustainable. But the pans worked, and people noticed.
Fast forward to 2021. A certain 22-time Michelin-starred chef was scrolling through Instagram when he spotted one of these pans. He tried it, liked it, and ended up joining the brand as a partner. He now uses the products in his restaurants and on his shows. That partnership helped put the brand on the map in a big way — and in 2024, a $100 million investment from his production company and a major media partner pushed things even further.
But here's the thing. The celebrity endorsement is nice. What actually keeps people coming back is the product. Our patented hybrid technology uses a laser-etched stainless steel hexagon pattern that creates raised peaks for searing and protected valleys for nonstick performance. The nonstick coating, called TerraBond, is PTFE-free and free from PFAS — the "forever chemicals" that have been linked to health concerns in traditional nonstick cookware. Independent lab tests verified that every pan comes back "Non-Detect" for PFAS compounds.
The pans are oven-safe up to 500°F. They're dishwasher-safe. You can use metal utensils on them without worrying about scratching the surface. The handles stay cool on the stovetop. And every piece comes with a lifetime warranty, backed by a 30-day return window if you decide it's not for you.
We've grown beyond cookware too. Today the lineup includes Damascus steel knives, walnut cutting boards, mixing bowls, salt and pepper grinders, and more. Same philosophy across everything: build it to last, make it work better than anything else in its price range, and don't cut corners on materials or safety.
Whether you're a home cook who's tired of replacing cheap pans every year or a professional who needs equipment that can keep up, we're here for it. Thanks for reading. Now go make something good.